A few days before the grand opening, Dave had a great idea: make custom challenge coins to attract new customers. He gathered everyone in the break room and told them about his plan to use custom business coins.
Dave said, “So here is what I’ve come up with.” “Everyone who comes to the cutting of the ribbon will get a custom coin!” His voice was enthusiastic and confident. He said, “We give everybody, I believe, between 6 to 12 challenge coins, which they can use to get 10% off their first order.”
“Why not give them coupons instead? Why spend money on custom challenge coins when we can just use paper or cardstock?” Steve asked with doubt.
“Because coins have the feel of cash. “When you use them, they feel like they’re worth something and that you’re getting something special and important,” Dave said.
“Okay, I can definitely agree with that. What is the “challenge,” though? I mean, don’t only the military use these?” Steve said.
Sarah: “Steve, I’ve heard that businesses are now using custom business coins more and more to boost productivity and morale.” “But on one point, I agree with you. How will we “challenge” new customers, Dave?
Dave said, “Look, we’re new to the neighborhood, and we need to build trust.” “The only way to do that is to always deliver a high-quality product. And the only way to do that is to get more people to purchase from us. The “challenge” is for them to put their business in our hands. Try ordering from us and see how well we do.
The room went crazy. Everyone started talking at the same time and started supporting the promotion. It was a wonderful way to spread the word about the company and get them to stick with it. At the cutting of the ribbon, everyone in the business gave out challenge coins. And orders started to come in just a few days after that. The plan had gone very well.