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Daily Archives: January 4, 2023

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Increase Donations by Using Custom Coins in Direct Mailers

Corporate Challenge CoinsBy Ian Wilcox (CMC, US Navy, Ret.)January 4, 2023

We’ve all heard the expression “you get what you give,” but have you ever considered how it applies specifically to direct mail asking for donations? When you think about it, it makes sense: when we are treated as special and valued, we are more likely to focus on a certain relationship, study hard to achieve…

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